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The Halloween holiday offers a great way for grocery stores to boost sales with candy, cupcakes, and other spooky delights. Finding the right way to display these goods can help entice customers to buy more, leading up to this fun holiday. Here are some ideas to inspire your next Halloween candy and treat display.
Decorative Bulk Candy Boxes
Value-sized bags of candy intended for trick-or-treaters can be messy, when left on shelves. Instead, consider ordering decorative bulk candy boxes for your end caps or central Halloween display. An oversized pumpkin, witch's caldron, or haunted house can provide ample space to hold big bags of candy, while adding a whimsical touch to your Halloween display. These boxes should be constructed similarly to dump bins with deep sides and reinforced bottoms. This lets you stock more candy at a time, reducing the frequency of refills needed to keep your display looking full.
Walk-Through Arches
Another way to draw attention to your Halloween goods is to work with your candy box manufacturer to create a walk-through arch display. This display should be a large structure designed with a Halloween theme and should be wide enough to span the entrance to a grocery store aisle. Each side should feature boxes or shelves that display holiday treats, so customers can grab what they need. Some fun ideas for this display might include a cemetery gate, haunted house doorway, or a vampire's castle door. If possible, customize this design with motion-activated lights and sounds.
Bulk Candy Bins
Bulk candy sold by the pound can be an excellent option, for people preparing for trick-or-treaters. One fun seasonal way to display these candies is to have cardboard buckets made specifically for the occasion. The buckets should resemble the bushel baskets used to pick apples and other fruits. They can be placed on an end cap or display rack for easy customer access. This idea is perfect for the entire fall season, as the design also works for harvest festivals and the Thanksgiving holiday.
Standalone Cardboard Displays
You can drive impulse purchases throughout the store by placing standalone cardboard display boxes at the ends of your other grocery aisles. These boxes can feature simple Halloween messages and bright colors to work with multiple candy and treat brands. Each one should have shelves or bins for candy, along with label sections for price tags. Ask your manufacturer to add clear sign holders, so that you can advertise promotions or price reductions through out the holiday season.
Share8 July 2019
